Add Products
Create products to sell from your Ghost blog.
Creating a Product
- Go to Products in your dashboard
- Click Add Product
- Fill in the details:
- Name - the product title
- Description - supports rich text formatting
- Price - set in your store currency
- Images - upload product photos (up to 1GB total storage)
- Configure inventory and shipping settings
- Click Save
Product Variants
Variants let you offer different options for a product (e.g. size, color).
- Scroll to the Variants section
- Click Add Variant
- Enter a variant name (e.g. "Large", "Blue")
- Optionally set a different price for this variant
- Set stock quantity per variant
Inventory Management
Control stock levels and get notified when products are running low.
- Track inventory - toggle on to enable stock tracking
- Stock quantity - the number of units available
- Low stock threshold - get alerted when stock drops below this number
- Made to order - mark products that are produced on demand
Digital Products
Sell downloadable files like PDFs, music, or software.
- Create a product and set the type to Digital
- Upload a file or enter a URL
- Set the Download limit (default: 5 downloads)
- Set the Expiry period (default: 30 days)
Customers receive a secure download link after purchase. Weight and shipping fields are hidden for digital products.
Tags
Tags organize your products and enable filtering in your shop. See Tags & Filtering for details.
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